The International Festival of Ifrane held a three-day concert of Moroccan artists including Latifa Raafat, Kadhim Al-Sahir, Maitre Gims, Abdelaziz Ahouzar, and Muslim, Ahmed Chaouki, and Najat Atabou in July.

Many Moroccans who attended said the festival is a good thing for Ifrane, a town that is generally calm and quiet; they say it brings attention to the low-key town and stimulates the area’s economy.